About
I'm a bilingual product designer with 7+ years of experience building digital products that are clear, accessible, and grounded in real user needs.
My superpowers are strong empathy and collaboration — I work closely with product managers, engineers, and operations to bring ideas from early research all the way through to a polished, shipped experience. I care deeply about understanding why people do what they do, and I'm equally obsessed with how things look and feel.
Outside of work, you'll find me reading, gymming, or dancing.
Skills
Interaction Design · Product Strategy · UX Research · Design Systems · Prototyping · Usability Testing · Frontend Development
Experience
2020 — Present
Product Designer
GovTech Singapore
- Led user research and cross-functional discovery to define product direction for emerging authentication methods during periods of division uncertainty.
- Redesigned Face Verification experience, achieving 10% improvement in success rates while enhancing accessibility compliance.
- Founded Singpass Web Design System, collaborating with 2 designers to establish foundational styles and reusable components now deployed across 4 products: Corppass, Singpass Developers' Portal, FinDex, and Sign.
- Coordinated with iOS and Android engineers to build colour tokens, components and implemented end-to-end interactive flows for a range of features, including edge cases and accessibility abilities.
2019 — 2020
UI/UX Designer
LiveMore
- Conducted user research and usability testing to understand users' needs and behaviours.
- Leveraged product analytics (Mixpanel) and site analytics (Google Analytics) to identify opportunities for optimisation.
- Actively shared product design ideas with the team for review and feedback, including working with the development team to improve the product.